Thomas Sanchez from Social Driver – Live from Infotec 2016 – HTT036

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Thomas Sanchez is an innovator and entrepreneur focused on the intersection of marketing and technology. The founder and CEO of Social Driver, he was named a Minority Business Leader by the Washington Business Journal, and was among the “50 on Fire” by DCInno. Thomas became a software engineer after growing up on a farm in Missouri, launching his career in the emerging healthcare informatics industry. Whether building businesses, mentoring young entrepreneurs or working with clients, Thomas evangelizes his beliefs that the future is bright, progress is social and the drivers make history. As founder and CEO of Social Driver, an award-winning digital innovation agency with offices across the United States, Thomas has built a company that delivers creative digital and social media solutions for leading companies including Honda, Salesforce.com and Booz Allen Hamilton. Under his leadership, Social Driver has been named the 7th fastest growing agency in the United States by Agency 100, one of DC’s Coolest Companies, and an Accenture Protege Company. His agency’s collaborative culture, cutting-edge Pop-Up Innovation Labs and client success stories have been featured on the BBC, CBS and in The Wall Street Journal.

People Are the New Channel

In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They use data to innovate, rather than imitate what their competitors are doing. They put people at the center of their campaigns by embracing today’s culture and align their organizations with it. And, they focus on measuring results and adjusting based on what’s actually working.
Learn:

How to use data to implement next-generation marketing strategies across your your company

How marketing has shifted from brand-centric to customer-centric, with specific examples of putting people at the center

How to make marketing more agile by measuring results through analytics and goal-funnels

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