Joe Olsen from Phenomblue – Live from Infotec 2016 – HTT032

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Infotec is the Midwest’s largest annual tech community gathering in Omaha.  Infotec combines the best of big conferences and small networking events into one action-packed experience, focusing on the intersections of technology, business and innovation. Join 1,000+ of the region’s most talented tech professionals at Infotec 2017.  Find out more about Infotec 2017 at

Joe Olsen is the President and CEO of Phenomblue, an award-winning connected communications firm which he co-founded in 2004. Joe is a lifelong entrepreneur, recognized as a strategic and innovative leader in business by Fast Company, The Wall Street Journal, Wired Magazine and other leading press. As one of digital marketing and advertising’s pioneers, Joe has worked with companies of all shapes and sizes to help achieve success in the digital age, and now works to help clients succeed in the post-digital, connected age.

Prior to Phenomblue, Joe was a software consultant creating emerging media solutions and driving strategic technology planning for direct clients on behalf of technology companies, including Microsoft, Adobe and Apple. Joe studied Architecture, Computer Science and Business at Iowa State University, MCC and Bellevue University.

His session was E-Commerce – Top 10 Tips for Success.

Between 2010 and today, total U.S. retail e-commerce sales are expected to increase from $167.3 billion to $347.3 billion. In 2014, e-commerce sales made up around 9.5 percent of total U.S. retail sales.

This session will share the top ten tips for brands in e-commerce — with perspective from multi-disciplinary teams, including Accounts, Technology and Creative. Tips include determining the following policies and more importantly, making them accessible: your payment gateway, tag obligations, shipping rates, return and exchange policies, privacy policies and terms and conditions. High-quality photos, prominent call to action buttons and additional features are imperative — based on the platform, many features are an added expense you’ll need to determine if necessary early on. After the audience understands how to get started, Olsen will demo a recent Phenomblue e-commerce site the firm has just built and released for Killer Instinct.

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